Sebastian Phyfer is a Sales Director at Sage, leading eCommerce and direct sales strategies for Small Business solutions across Africa and the Middle East. With over 13 years of experience in SaaS, accounting, payroll, and cloud business solutions, he specialises in driving digital sales growth, cloud transformation, and customer-focused commercial strategies at scale. Sebastian is passionate about helping small businesses embrace technology, automation, and AI-driven efficiencies to simplify operations and unlock growth, while building high-performing teams and modern sales ecosystems across emerging markets.